Is it time to rename the Rock Hall?

Ann Powers, the L.A. Times pop music critic, makes the argument that the time has come for the Rock & Roll Hall of Fame to rename itself, or risk becoming obsolete.
It's time to shake things up. Today's most compelling stars — Shakira, Timbaland, the Dixie Chicks, the ever-evolving Kelly Clarkson — are natural cross-pollinators who rock without necessarily being "rock." The underground is alive with mongrels and mutations, because its denizens grew up with samplers and guitars. "Rock 'n' roll" is dead; long live whatever's next. And let's hope our Hall of Fame finds a way to name it.
Powers feels that with this year's induction of the first rap artists, Grandmaster Flash & the Furious Five, that it would be an appropriate time to make the change. Many commenters have argued that same point on Future Rock Hall about "the Rap Question."